PII (if provided) retained per contractual agreement (default: 12 months), then purged.
Non-PII event data retained for analytics and reporting per standard platform policy.
Path status: Alternative โ GMA SDK introduces intermediary dependency not present in Direct API path.
CONFIDENTIAL
Invocation & Behavioral Flow โ Direct API
Step-by-step invocation sequence. Trigger logic, payload assembly, and response handling are all T-Mobile-controlled.
01
Qualifying Event
User completes defined action on T-Mobile-controlled surface.
02
T-Mobile Assembles Request
Backend constructs API request. MomentScience has no prior visibility.
03
HTTPS POST
TLS 1.2+ ยท Stateless ยท No persistent connection.
04
Decision Engine
Evaluates placement rules. Returns offer payload within integration scope.
05
Render on T-Mobile Surface
offer_id, creative, redirect_url delivered to T-Mobile surface.
06
HTTP 302 Redirect
User exits via redirect URL only. No identifiers, session context, or user data are forwarded to the advertiser.
CONFIDENTIAL
Data Elements & Invocation Scope
Integration is fully functional with placement_id only (Non-PII). All additional fields are optional and explicitly provided by T-Mobile at invocation. All fields are transmitted at the point of invocation only โ none are forwarded to the advertiser.